Software as a Service\u306e\u7565\u79f0\u3002\u30d9\u30f3\u30c0\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5229\u7528\u8005\u5074\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d0\u30fc\u3092\u901a\u3058\u3066\u5229\u7528\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u5f62\u614b\u3002\u5229\u7528\u8005\u306f\u5fc5\u8981\u306a\u6a5f\u80fd\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3001\u5229\u7528\u5206\u306b\u5fdc\u3058\u305f\u5b9a\u984d\u6599\u91d1\u3092\u652f\u6255\u3046\u306e\u304c\u4e00\u822c\u7684\u3002<\/p>\n\n\n\n
\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u5bfe\u3057\u3066\u4e00\u5b9a\u671f\u9593\u3054\u3068\u306b\u5b9a\u984d\u306e\u6599\u91d1\u3092\u53d7\u3051\u53d6\u308b\u30e2\u30c7\u30eb\u3067\u3001SaaS\u3067\u591a\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8cb7\u3044\u5207\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u30e2\u30c7\u30eb\u3068\u6bd4\u3079\u3066\u3001\u7d99\u7d9a\u3057\u3066\u4e00\u5b9a\u306e\u58f2\u4e0a\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5b89\u5b9a\u6210\u9577\u3057\u3001\u53ce\u76ca\u4e88\u6e2c\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n\n\n\n
VC\u306e\u6295\u8cc7\u57fa\u6e96\u3068\u3057\u3066\u3001SaaS\u63d0\u4f9b\u4f01\u696d\u306e\u5834\u5408\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u9ad8\u6210\u9577\u7387\u3068\u55b6\u696d\u5229\u76ca\u7387\u306e\u5408\u8a08\u306e\u5024\u304c40%\u3092\u8d85\u3048\u308b\u3053\u3068\u304c\u57fa\u6e96\u3068\u306a\u308b\u3002SaaS\u306f\u6025\u6210\u9577\u30d3\u30b8\u30cd\u30b9\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u55b6\u696d\u5229\u76ca\u7387\u304c\u4f4e\u304f\u3066\u3082\uff08\u8d64\u5b57\u3067\u3082\uff09\u3001\u58f2\u4e0a\u304c\u5927\u304d\u304f\u6210\u9577\u3057\u3066\u3044\u308c\u3070\u6295\u8cc7\u4fa1\u5024\u304c\u3042\u308b\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/p>\n\n\n\n
Monthly Recurring Revenue\u3002\u6708\u6b21\u3067\u7e70\u308a\u8fd4\u3057\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u610f\u5473\u3057\u3001\u5358\u767a\u7684\u306a\u521d\u671f\u8cbb\u7528\u3084\u8ffd\u52a0\u8cfc\u5165\u8cbb\u7528\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u7b49\u306f\u542b\u307e\u306a\u3044\u3002SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306fKPI\u306e\u4e00\u3064\u3068\u306a\u308a\u3001\u58f2\u4e0a\u9ad8\u6210\u9577\u7387\u306fMRR\u306e\u63a8\u79fb\u3088\u308a\u7b97\u51fa\u3055\u308c\u308b\u3002<\/p>\n\n\n\n
Annual Recurring Revenue\u3002\u5e74\u6b21\u3067\u7e70\u308a\u8fd4\u3057\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u610f\u5473\u3057\u3001MRR\u309212\u500d\u3057\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002MRR\u3068\u540c\u69d8\u306b\u521d\u671f\u8cbb\u7528\u3084\u8ffd\u52a0\u8cfc\u5165\u8cbb\u7528\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u7b49\u306f\u542b\u307e\u306a\u3044\u3002\u5951\u7d04\u306e\u6700\u5c0f\u5358\u4f4d\u304c1\u5e74\u9593\u306eSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u8a55\u4fa1\u6307\u6a19\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n
Life Time Value\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u30021\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u304f\u3089\u3044\u8cfc\u5165\u30fb\u5229\u7528\u3059\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3002SaaS\u00d7\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u3001LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u5229\u7528\u7d99\u7d9a\u671f\u9593\u3092\u5ef6\u3070\u3059\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n\n\n\n
Customer Acquisition Cost\uff08\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff09\u3002\u9867\u5ba21\u4eba\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5e83\u544a\u5ba3\u4f1d\u8cbb\u7528\u3084\u55b6\u696d\u8cbb\u7528\u3092\u6307\u3059\u3002CAC\u304cLTV\u3092\u4e0a\u56de\u308b\u5834\u5408\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3073\u306b\u640d\u5931\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u4e8b\u696d\u7d99\u7d9a\u304c\u56f0\u96e3\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n\n\n\n
\u300cLTV\u00f7CAC\u300d\u306b\u3088\u308a\u8a08\u7b97\u3055\u308c\u308b\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u63a1\u7b97\u6027\u3092\u6307\u3059\u3002SaaS\u4f01\u696d\u306e\u5834\u54083\u3088\u308a\u5927\u304d\u3051\u308c\u3070\u3001\u305d\u306e\u4f01\u696d\u306f\u5065\u5168\u3067\u3042\u308a\u3001\u4e8b\u696d\u306e\u5b58\u7d9a\u3001\u62e1\u5927\u30fb\u6210\u9577\u304c\u53ef\u80fd\u306a\u72b6\u614b\u3067\u3042\u308b\u3068\u5224\u65ad\u3055\u308c\u308b\u3002\u4f4e\u3044\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n\n\n\n
\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u3002SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3088\u308a\u9867\u5ba2\u3088\u308a\u7d99\u7d9a\u7684\u306b\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4f4e\u304f\u3059\u308b\u3053\u3068\u304cLTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002\u307e\u305f\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u4f4e\u3044\u5834\u5408\u58f2\u4e0a\u9ad8\u6210\u9577\u7387\u3082\u982d\u6253\u3061\u3068\u306a\u308b\u3002<\/p>\n\n\n\n
\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3067\u3001\u4e00\u5b9a\u671f\u9593\u306b\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3084\u3001\u6709\u6599\u4f1a\u54e1\u304b\u3089\u7121\u6599\u4f1a\u54e1\u306b\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3059\u3002\u300c\u6708\u9593\u306e\u5408\u8a08\u89e3\u7d04\u30e6\u30fc\u30b6\u30fc\u6570\u00f7\u6708\u521d\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u308b\u3002<\/p>\n\n\n\n
\u53ce\u76ca\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3067\u3001\u672c\u6765\u5f97\u3089\u308c\u3066\u3044\u305f\u53ce\u76ca\u304b\u3089\u3001\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u3063\u305f\u640d\u5931\u306e\u5272\u5408\u3092\u793a\u3059\u3002\u300c\uff08\u30b5\u30fc\u30d3\u30b9\u5358\u4fa1\u00d7\u4e00\u5b9a\u671f\u9593\u3067\u89e3\u7d04\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u00f7\u4e00\u5b9a\u671f\u9593\u306e\u7dcf\u53ce\u76ca\u300d\u306b\u3088\u3063\u3066\u8a08\u7b97\u3055\u308c\u308b\u3002\u30b5\u30fc\u30d3\u30b9\u306e\u30d7\u30e9\u30f3\u304c\u8907\u6570\u3042\u308a\u9867\u5ba2\u5358\u4fa1\u304c\u591a\u69d8\u306a\u4f01\u696d\u3067\u7528\u3044\u308b\u3002<\/p>\n\n\n\n
\u89e3\u7d04\u306b\u3088\u3063\u3066\u6e1b\u5c11\u3057\u305f\u53ce\u76ca\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u3063\u3066\u5897\u52a0\u3057\u305f\u53ce\u76ca\u3092\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306b\u53ce\u76ca\u304c\u5897\u52a0\u3057\u3066\u3001\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u6307\u3059\u3002\u30cd\u30ac\u30c6\u30a3\u30d6\u30c1\u30e3\u30fc\u30f3\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5927\u304d\u306a\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n\n\n\n
\u9867\u5ba2\u306e\u6210\u529f\u3092\u5c0e\u304f\u5f79\u5272\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u3002\u7d99\u7d9a\u5229\u7528\u3092\u524d\u63d0\u3068\u3059\u308bSaaS\u306b\u304a\u3044\u3066\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u7528\u3044\u305f\u6210\u529f\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u9867\u5ba2\u5358\u4fa1\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
SaaS Software as a Service\u306e\u7565\u79f0\u3002\u30d9\u30f3\u30c0\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5229\u7528\u8005\u5074\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d0\u30fc\u3092\u901a\u3058\u3066\u5229\u7528\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u5f62\u614b\u3002\u5229\u7528\u8005\u306f\u5fc5\u8981\u306a\u6a5f\u80fd\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229 […]<\/p>\n","protected":false},"author":1,"featured_media":227,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","footnotes":""},"class_list":["post-225","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"jetpack-related-posts":[{"id":189,"url":"https:\/\/amadoc-insight.com\/?page_id=189","url_meta":{"origin":225,"position":0},"title":"DX","author":"Junya","date":"2020\u5e7411\u67085\u65e5","format":false,"excerpt":"DX \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7565\u79f0\u3002\u5358\u7d14\u306a\u30c7\u30b8\u30bf\u30eb\u5316\u30fbIT\u5316\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u304c\u30c7\u30fc\u30bf\u3068\u30c7\u30b8\u30bf\u2026","rel":"","context":"\u985e\u4f3c\u6295\u7a3f","block_context":{"text":"\u985e\u4f3c\u6295\u7a3f","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amadoc-insight.com\/wp-content\/uploads\/2020\/11\/digitization-4751659_1920.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amadoc-insight.com\/wp-content\/uploads\/2020\/11\/digitization-4751659_1920.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/amadoc-insight.com\/wp-content\/uploads\/2020\/11\/digitization-4751659_1920.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/amadoc-insight.com\/wp-content\/uploads\/2020\/11\/digitization-4751659_1920.jpg?resize=700%2C400&ssl=1 2x, 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